TUTU SCHOOL
Tutu School is a collection of boutique ballet studios for young children with more than 100 locations in the US and internationally. We provide adorable franchise-wide social media content creation and strategy, and social media management for four brand studio pages.
SERVICES
Graphic Design | Social Media Strategy & Management
CHECK IT OUT
instagram
The Challenge
Tutu School needed a way to provide franchise owners with social media content to streamline their online presence and branding across all 100+ locations.
Their franchise philosophy is about being in business for yourself, but not by yourself, so it was imperative for leadership to be able to easily support franchisees by providing branded social media content on a regular basis.
The Objectives
Increase the efficiency of franchise-wide content sharing to support owners and to ensure brand consistency
Create content that conveys Tutu School’s values of welcoming, celebrating, and supporting all students in dance
Foster authentic, organic engagement with their audiences across all social media platforms
“We love the content that's generated and it's made life so easy for our franchisees too!”
— Genevieve Custer Weeks, Tutu School Founder & CEO
The Solutions
Crafted a weekly email template containing three to five social media posts and captions, and a monthly look-ahead email template containing upcoming dates, themes, and cultural observances
Conducted monthly social media reports to track audience growth, engagement, and reach
Ensured all copy and photography choices aligned with Tutu School’s commitment to welcome, celebrate, and support all students
Established a system for collecting user-generated content and coordinating permissions with parents
The Results
Reached 709,451 people across Facebook and Instagram in 2023 on their main brand account with a 46.8% increase on Instagram from 2022
Grew their main brand Instagram account by 850+ followers from Dec. 2021
Produced nearly 600 pieces of social media content for the franchise (this does not include the social media content for the brand studios we manage)
Sent more than 130 franchise-wide emails containing social media content and captions
Saved the corporate team 35 hours a month producing content
